Friday, June 18, 2004
Ameniti: New Loyalty Concept from United
Related Topics
• Customer Retention
• Loyalty Programs
So, United Airlines has launched a new subsidiary called Ameniti. The concept is promoted as a concierge-based, upscale travel club. The primary benefit to the membership (now at charter status, at around $400 per year) is the ability to get a same-class ticket for every ticket purchased on United. Which, if you’re traveling overseas, is a pretty good deal.
I have an update on this: In a more recent article, I take an in-depth look at Ameniti, and why it’s actually a brilliant marketing scam.
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