Friday, June 18, 2004

Ameniti: New Loyalty Concept from United

An airline launches a new incentive program through an innovative third-party brand. A quick first look.

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So, <a href="http://www.ual.com">United Airlines</a> has launched a new subsidiary called <a href="http://www.ameniti.com">Ameniti</a>. The concept is promoted as a concierge-based, upscale travel club. The primary benefit to the membership (now at charter status, at around $400 per year) is the ability to get a same-class ticket for every ticket purchased on United. Which, if you’re traveling overseas, is a pretty good deal. I have an update on this: In a more recent article, I take an <a href="http://www.brutalclarity.com/index.php/weblog/more/ameniti_revisited_uniteds_brilliant_marketing_scam/">in-depth look at Ameniti</a>, and why it’s actually a brilliant marketing scam.  http://www.brutalclarity.com/index.php/5/
 

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