Monday, March 13, 2006

Ilya’s Mission: In-Game Advertising

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By way of <a href="http://www.pylbug.com/">Jake Setlak</a>, I found <a href="http://www.vedrashko.com/thesis/index.htm">Ilya Vedrashko’s MIT master’s thesis</a>, which explores the potential of in-game advertising. He’s supposed to have a first draft complete in May, but his current <a href="http://www.vedrashko.com/advertising/blog.htm">companion blog</a> makes for fun reading.  http://www.brutalclarity.com/index.php/79/
 

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