Wednesday, June 30, 2004

Packaged.

An amusing example of packaging that’s impossible not to notice, courtesy of Japanese innovation.

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<a href="http://www.gizmodo.com"> Gizmodo</a> has a <a href="http://www.gizmodo.com/archives/sourcefruit-juiceboxes-015789.php">story</a> about some fruit juice packaging recently unveiled in Japan. Sometimes, you do judge books by their covers. How the hell do you not pick one of these up? <A HREF="http://www.apple.com">Apple</a> recently set the standard for what I call Luscious Packaging. Where every box, fold and slick, glossy cover has enough sex appeal to fell a celibate hermit. Product design that oozes “touch me"s and “feel me"s. Packaging is an ignored art in driving true marketing potential. Leave it to the Japanese to remind us.  http://www.brutalclarity.com/index.php/18/
 

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