Wednesday, July 07, 2004

Rated R, by Parental Permission

A new controversial initiative that gives children under 17 the ability to walk into R-rated movies by themselves has the MPAA up in arms. 

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So, I realize that I’m on this movie theme, but I couldn’t help it. My colleague Russ sent out an email about a card that’s being offered by <a href="http://www.gkctheatres.com">GKC Theatres</a> that’s causing all sorts of controversy. Essentially, it allows parents to pre-allow their children into R-rated movies by the purchase and signature of a “permission card.” CBS News has a <a href="http://www.cbsnews.com/stories/2004/06/07/entertainment/main621496.shtml">pretty comprehensive story</a> about it. The implications? Well, for one, ticket sales. Not that they’d go up. I think, frankly, they may drop. If major chains were to follow suit, parents who don’t want to be dragged to comic-book movies or Adam Sandler flicks may end up just getting the card so that they could get a massage at the spa, or spend more time shopping at the mall. Another reason sales might drop is because kids, who perpetrate most of the “show-sliding” (slipping into another theatre for a double-feature without going out and buying a new ticket) today, won’t have an adult to stop them. It’ll be an interesting trend to watch. http://www.brutalclarity.com/index.php/25/
 

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