Saturday, June 19, 2004

Seth Godin’s Purple Cow Chews New Cud

Review of Seth Godin’s latest book, abot how remarkable companies achieve marketing success.

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<a href="http://www.sethgodin.com">Seth Godin</a>, that bald-headed marketing fella from Yahoo!, has made quite name for himself with his previous books, <a href="http://www.amazon.com/exec/obidos/tg/detail/-/0684856360">Permission Marketing </a>and <a href="http://www.amazon.com/exec/obidos/tg/detail/-/0786887176">Unleashing the Idea Virus</a>. His new book <a href="http://www.amazon.com/exec/obidos/ASIN/159184021X">Purple Cow</a>, is a brilliant, pithy take on the concept of brutal clarity in marketing. It talks about how companies that use non-traditional mechanisms, and non-intuitive marketing methods to drive sales and tranform themselves. http://www.brutalclarity.com/index.php/10/
 

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