Monday, June 21, 2004

Spam Begone: A Marketer’s Dream (and Nightmare)

Spam-fighting technology continues to evolve, and some best practices have emerged. Report on a company that’s Making It Stop.

Your Email:

 
Your Name:

 
To:

 
Subject:

 
Message:
I know I don’t know you, but I share a pet peeve with you. Really, I do. I hate spam. So much of it fills my inbox, that I sometimes have to scream. They’ve gotten clever enough that they now set up hundreds of shell organizations so that if you unsubscribe from one sub-org, they’ll spam you from another. The more you unsub, the more they spam, because they know you’re reading the damn email. Well, no more. I have seen our saviour, and its name is <a href="http://www.qurb.com">Qurb</a>. Qurb is simply the most elegant, intuitive and error-free spam-dominating kick-ass piece of software I have ever seen, or used in my life. It works on a “white-list” basis—essentially, only allows mail from known parties; but it makes the process of adding to the white-list so easy, that its almost transparent. Can you tell I like this thing? http://www.brutalclarity.com/index.php/12/
 

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