Brutal Clarity - Krishnan Menon on Marketing
Saturday, June 26, 2004

A Report on the Best Rewards Programs for Shopping Rebates

Related Topics • Customer RetentionLoyalty Programs

I don’t know “Becky” over at CompareRewards.com, but she reminds me of a “That’s Incredible” story I saw several years ago, about a woman who had gotten so adept at finding deals through coupons, that she had saved herself over a million dollars in 10 years of shopping.

Well, that lady in the story may have met her online equivalent. Becky’s blog is truly scary in how it goes in-depth into the exact science of breaking down every type of rewards/rebate program that exists for online shoppers. Her Feb 9 post on the best and worst rebate programs in the marketplace makes for fascinating reading.

Equally fascinating is her breakdown of the dollar value of a point for various rewards programs.

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