Wednesday, June 30, 2004
Packaged.
Related Topics
• Brand Marketing
• Customer Acquisition
Gizmodo has a story about some fruit juice packaging recently unveiled in Japan. Sometimes, you do judge books by their covers. How the hell do you not pick one of these up?
Apple recently set the standard for what I call Luscious Packaging. Where every box, fold and slick, glossy cover has enough sex appeal to fell a celibate hermit. Product design that oozes “touch me"s and “feel me"s. Packaging is an ignored art in driving true marketing potential.
Leave it to the Japanese to remind us.