Tuesday, August 02, 2005
This Day in History
Many of us forget, but today in history marks one of the most significant events to ever occur. It is from this day that the modern world saw the true nature of angst and hate, and what absolute power could be used to accomplish. Today in history forever changed politics, set in motion a devastating chain of events that would involve just about every capable country, and in a very real sense, was the day when modern international policy became a priority.
Today in history was significant for marketers as well. It gave us one of the most detestable and fascinating characters in human history. It gave us events to draw emotional context from, and create long-lasting metaphors about. Interestingly, a study commissioned in 1989 showed that at least $150 billion was spent on marketing, advertising, film-making and general promotion that used stories, subtexts and images related to the events that spawned from this day in history.
Today, in 1934, was when Chancellor Adolf Hitler became the absolute dictator of Germany, and took on the title of Führer.