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    <title>brutal clarity</title>
    <link>http://www.brutalclarity.com/index.php/weblog/index/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>kmenon@menonco.com</dc:creator>
    <dc:date>2007-05-27T09:34:01-06:00</dc:date>
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      <rdf:li rdf:resource="http://www.brutalclarity.com/index.php/weblog/brutal_clarity_is_retiring/" />
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    rdf:about="http://www.brutalclarity.com/index.php/weblog/index/84/"
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    dc:title="Brutal Clarity is Retiring"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/84/" 
    dc:subject="Personal Notes"
    dc:description="Well, it was fairly obvious, what with the long breaks between posts...but Brutal Clarity is being retired. I&apos;ve started a new blog, focused on my current passion, which has moved from loyalty and advertising to brand integration and the convergence of media, marketing and technology. Thanks for reading, and look forward to seeing you on the other side. 

My new blog is called Televution, and can be found at &amp;lt;a href=&quot;http://www.televution.com&quot;&amp;gt;televution.com&amp;lt;/a&amp;gt;.
"
    dc:creator="krishnan"
    dc:date="2007-05-27 09:34:01 AM GMT" />
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    dc:title="A Put Pilot!"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/83/" 
    dc:subject="Television"
    dc:description="CBS made a put&#45;pilot deal on my new show (working title &quot;The Genius Bar&quot;) yesterday, and my producing partners and I are happy as punch. The story &amp;lt;a href=&quot;http://today.reuters.com/news/articlenews.aspx?type=televisionNews&amp;storyID=2006&#45;09&#45;29T022725Z_01_N28211602_RTRIDST_0_TELEVISION&#45;GENIUS&#45;DC.XML&amp;WTmodLoc=EntNewsTV_C2_televisionNews&#45;1&quot;&amp;gt;was picked up&amp;lt;/a&amp;gt; by Reuters, and has more details. &amp;lt;i&amp;gt;Updated 10/07/2006&amp;lt;/i&amp;gt; I&apos;ve received a lot of mail asking for more details. I thought I&apos;d clarify a few FAQs&#8230;"
    dc:creator="krishnan"
    dc:date="2006-09-29 06:32:01 AM GMT" />
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    dc:title="Angara Launches"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/82/" 
    dc:subject="Brand Marketing"
    dc:description="A few months ago, I mentioned that I was helping create and launch a new luxury brand focused on a speciality area. This week, we launched &amp;lt;a href=&quot;http://www.angara.com&quot;&amp;gt;Angara&amp;lt;/a&amp;gt;, what I hope will become the world&apos;s leading online luxury retailer for diamonds and fine jewelry. &amp;lt;a href=&quot;http://www.angara.com&quot;&amp;gt;Angara&apos;s&amp;lt;/a&amp;gt; value proposition is simple: diamonds are industry&#45;driven purchases, and its hard to differentiate between all the offers out in the marketplace. Our research showed that consumers&#8230;"
    dc:creator="krishnan"
    dc:date="2006-08-18 07:17:49 PM GMT" />
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    dc:title="Look who&apos;s in Forbes."
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/81/" 
    dc:subject="Personal Notes"
    dc:description="This is silly, but I had to plug it. We&apos;ve been busy with several projects at Phenomenon, not the least of which is a new joint venture with Tyra Banks. So, the latest issue of Forbes which lists the 100 most powerful celebrities has a feature on Tyra. I was pleasantly surprised to note that our venture is &amp;lt;a href=&quot;http://www.forbes.com/free_forbes/2006/0703/120_2.html&quot;&amp;gt;specifically mentioned&amp;lt;/a&amp;gt;.

See, Jeff. I told you so. "
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    dc:date="2006-08-08 08:27:54 AM GMT" />
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    dc:title="TiVo and American Idol Predictions"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/85/" 
    dc:subject="Measurement/Research,Television"
    dc:description="So, I&apos;ve spending a long time thinking about TiVo and its applications to the future of television. Last year, I waxed on about how &amp;lt;a href=&quot;http://brutalclarity.com/index.php/more/tivo_and_television_advertising&quot; title=&quot;TiVo could localize television advertising &quot;&amp;gt;TiVo could localize television advertising &amp;lt;/a&amp;gt;by providing hardware&#45;based coupons to consumers in specific areas. In the heat of the continuing American Idol juggernaut, I had another idea. I caught myself doing something interesting&#8230;"
    dc:creator="krishnan"
    dc:date="2006-04-20 05:10:01 AM GMT" />
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    dc:title="A New Era: Phenomenon Rising"
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    dc:subject="The Agency Business,Personal Notes"
    dc:description="&amp;lt;i&amp;gt;There, look in the east. Did you ever see such a glorious sunrise? Sunset will be just as grand.&amp;lt;/i&amp;gt; &#45;&#45; Linda Goodman So, I&apos;ve gone and done it. As you may know, I have spent the past ten years in the agency business, primarily working for large, public companies, with major consulting and agency&#45;type contracts. During that time, I have also managed to maintain my entrepreneurial chops by starting/selling/folding at least three different companies, primarily product&#45;based. My desire in the agency&#8230;"
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    dc:date="2006-04-07 02:03:05 AM GMT" />
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    dc:title="Ilya&apos;s Mission: In&#45;Game Advertising"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/79/" 
    dc:subject="Sites of Interest"
    dc:description="By way of &amp;lt;a href=&quot;http://www.pylbug.com/&quot;&amp;gt;Jake Setlak&amp;lt;/a&amp;gt;, I found &amp;lt;a href=&quot;http://www.vedrashko.com/thesis/index.htm&quot;&amp;gt;Ilya Vedrashko&apos;s MIT master&apos;s thesis&amp;lt;/a&amp;gt;, which explores the potential of in&#45;game advertising. He&apos;s supposed to have a first draft complete in May, but his current &amp;lt;a href=&quot;http://www.vedrashko.com/advertising/blog.htm&quot;&amp;gt;companion blog&amp;lt;/a&amp;gt; makes for fun reading. "
    dc:creator="krishnan"
    dc:date="2006-03-13 09:51:09 PM GMT" />
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    dc:title="I am Not Peter Baynham"
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    dc:subject="Personal Notes"
    dc:description="That&apos;s right, I&apos;m not. But on Wednesday, March 1, 2006, I get to sit down with him and talk about being funny. Hang on. Let&apos;s back up and explain some of this. The constant reader may recall that I have sporadically mentioned a television show I co&#45;created with &amp;lt;a href=&quot;http://www.imdb.com/name/nm0004277/&quot;&amp;gt;Adam Belanoff&amp;lt;/a&amp;gt;, loosely based on my life. You may also recall that we recently sold the show to &amp;lt;a href=&quot;http://www.showtime.com&quot;&amp;gt;Showtime&amp;lt;/a&amp;gt;. Well, what&apos;s happened since then is that Adam&#8230;"
    dc:creator="krishnan"
    dc:date="2006-02-28 05:07:55 AM GMT" />
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    dc:title="Remember Halfbrain?"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/77/" 
    dc:subject="Sites of Interest,Tools for Marketers"
    dc:description="You probably don&apos;t. Halfbrain was a &amp;lt;a href=&quot;http://www.pcworld.com/news/article/0,aid,13848,00.asp&quot;&amp;gt;full&#45;featured&amp;lt;/a&amp;gt; web&#45;based replacement for Microsoft Excel, that in 1999, did wonders with Javascript and DHTML to create simply awe&#45;inspiring spreadhseet functionality online. They followed with a Powerpoint replacement, and then a word process application. Then, as quickly as it appeared, Halfbrain vanished. Well, not quite. It was acquired by IBM by way of &amp;lt;a href=&quot;http://www.alphablox.com&quot;&amp;gt;Alphablox&amp;lt;/a&amp;gt;,&#8230;"
    dc:creator="krishnan"
    dc:date="2006-02-27 11:57:06 PM GMT" />
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    dc:title="Faith"
    dc:identifier="http://www.brutalclarity.com/index.php/weblog/index/76/" 
    dc:subject="The Agency Business,Personal Notes"
    dc:description="I have personally hired (and fired) hundreds of employees over the past several years, and this weekend, I had occasion to ruminate about what personal dynamics have best suited all involved in a cultural (be it workplace or personal) ecosystem. I&apos;m back to bachelorhood for the moment (my wife&apos;s in India,) and I spent Sunday night stocking up on the requisite man&#45;food: things from the frozen meals aisle. I was surprised at the variety of products that have recently found its way into freezer&#45;display,&#8230;"
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    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/brutal_clarity_is_retiring/">
      <title>Brutal Clarity is Retiring</title>
      <link>http://www.brutalclarity.com/index.php/weblog/brutal_clarity_is_retiring/</link>
      <description></description>
      <dc:subject>Personal Notes</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2007-05-27T09:34:01-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/a_put_pilot/">
      <title>A Put Pilot!</title>
      <link>http://www.brutalclarity.com/index.php/weblog/a_put_pilot/</link>
      <description></description>
      <dc:subject>Television</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-09-29T06:32:01-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/angara_launches/">
      <title>Angara Launches</title>
      <link>http://www.brutalclarity.com/index.php/weblog/angara_launches/</link>
      <description></description>
      <dc:subject>Brand Marketing</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-08-18T19:17:49-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/look_whos_in_forbes/">
      <title>Look who&#8217;s in Forbes.</title>
      <link>http://www.brutalclarity.com/index.php/weblog/look_whos_in_forbes/</link>
      <description></description>
      <dc:subject>Personal Notes</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-08-08T08:27:54-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/tivo_and_american_idol_predictions/">
      <title>TiVo and American Idol Predictions</title>
      <link>http://www.brutalclarity.com/index.php/weblog/tivo_and_american_idol_predictions/</link>
      <description></description>
      <dc:subject>Measurement/Research, Television</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-04-20T05:10:01-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/a_new_era_phenomenon_rising/">
      <title>A New Era: Phenomenon Rising</title>
      <link>http://www.brutalclarity.com/index.php/weblog/a_new_era_phenomenon_rising/</link>
      <description></description>
      <dc:subject>The Agency Business, Personal Notes</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-04-07T02:03:05-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/ilyas_mission_in_game_advertising/">
      <title>Ilya&#8217;s Mission: In&#45;Game Advertising</title>
      <link>http://www.brutalclarity.com/index.php/weblog/ilyas_mission_in_game_advertising/</link>
      <description></description>
      <dc:subject>Sites of Interest</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-03-13T21:51:09-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/i_am_not_peter_baynham/">
      <title>I am Not Peter Baynham</title>
      <link>http://www.brutalclarity.com/index.php/weblog/i_am_not_peter_baynham/</link>
      <description></description>
      <dc:subject>Personal Notes</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-02-28T05:07:55-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/remember_halfbrain/">
      <title>Remember Halfbrain?</title>
      <link>http://www.brutalclarity.com/index.php/weblog/remember_halfbrain/</link>
      <description></description>
      <dc:subject>Sites of Interest, Tools for Marketers</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-02-27T23:57:06-06:00</dc:date>
    </item>

    <item rdf:about="http://www.brutalclarity.com/index.php/weblog/faith/">
      <title>Faith</title>
      <link>http://www.brutalclarity.com/index.php/weblog/faith/</link>
      <description></description>
      <dc:subject>The Agency Business, Personal Notes</dc:subject>
      <dc:creator>krishnan</dc:creator>
      <dc:date>2006-02-27T04:29:06-06:00</dc:date>
    </item>


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