Brutal Clarity - Krishnan Menon on Marketing
Page 1 of 1 pages

Seth Godin’s Purple Cow Chews New Cud

Filed under • Reading
Saturday, June 19, 2004

pcow.bmp
Seth Godin, that bald-headed marketing fella from Yahoo!, has made quite name for himself with his previous books, Permission Marketing and Unleashing the Idea Virus. His new book Purple Cow, is a brilliant, pithy take on the concept of brutal clarity in marketing. It talks about how companies that use non-traditional mechanisms, and non-intuitive marketing methods to drive sales and tranform themselves.

(0) Comments • Permalink
Page 1 of 1 pages